Brand Caller-ID™  (Comming Soon)

​Branded or Brand Caller-ID™ is a technology that allows companies to display their names and logos on their customers' phones when making outbound calls.

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Why this service is important:

Legacy Caller-ID name lookup services, which have been the standard for decades, are now functionally obsolete. The underlying databases, maintained by third-party research and advertising organizations independent of the telecommunications industry, have not been updated in approximately 15 years, rendering their information significantly out-of-date. Since support for these systems ceased, no industry-wide effort has been made to revitalize a centralized name-lookup service.

Addressing this capability gap, a new initiative is being developed in cooperation with the Federal Communications Commission (FCC). This service, entitled "Name Brand CallerID," will be distinguished by its direct maintenance and operation by the telephone companies themselves, ensuring greater accuracy and reliability.

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Status:

• In Development

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Requirements:

• TBD

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Costs: 

• TBD ​